Friday, May 16, 2014

The Story Behind the Logo

Story by Julia Forneris:
A good logo will not simply grab a person’s attention – though it should do that as well – it visually represents the essence of the organization. Almost two decades ago, Amy Barzach worked to infuse meaning into the star-and-rainbow logo, designed by Amy Schwartz Charlson of Chicago, the niece of West Hartford's Joyce Mandell.